Iggy performs a humorous voiceover in a commercial for a UK travel site in a spot called “Sally – Everything’s Better On The Beach.” “This is the worst week of Sally Fincher’s life,” Iggy says in the ad. The advert, featuring a young boy relaxing on the beach after a disastrous football game, reached the brands target audience well. And he’s right. Iggy Pop is an American singer, songwriter, musician, record producer, and actor. It will continue to run through the holidays and into 2020, with support on radio, video on-demand, outdoors and in theaters. Across the month, Ad Awareness scores among consumers who say that beach holidays are their preferred type of getaway rose six fold, with a final score of 14.5 compared 2.2 to the beginning of December. What Differentiates Today’s B-to-B Marketing Leaders? In each of the three […] On The Beach "Someday" by Uncommon Creative Studio Iggy Pop reprises his role as the voiceover for On The Beach in an ad looking back at the strange events of 2020. Iggy Pop Inspires Hope in Rousing Beach Speech to the UK . Here’s another new campaign, this time for UK holiday firm On The Beach. A statement that Iggy can attest to because he’s seen more than his fair share thanks to 50 plus years of his rock and roll lifestyle. Leasing a Mac Pro Sounded Like a Good Idea Until I Did Some Math. Iggy Pop Reminds Brits the Beach Will Be There When This Is All Over Uncommon's new work for On the Beach Iggy Pop dons baggies like some proto-punk surfer god to assure Brits that beach holidays will still be there for them once the pandemic recedes. If your wallet is plump enough you can indulge it in this sweet Miami Beach pad that controversial punk rocker Iggy Pop once owned. December 21, 2020 11:50AM ET Iggy Pop Wrote a Song About Covid-19 “If there was still a Man of the Year, it would be the virus,” Pop said of “Dirty Little Virus” Iggy’s distinctive gravelly voice overlays a scene of people running along the beach looking forward to brighter, better days ahead. Grammy winner Iggy Pop took a New Year's day dip in the ocean not far from his home in Miami Beach. But we picked ourselves up and we started again, knowing that the sun is always shining somewhere,” he says. This On The Beach advert is narrated by and stars the US singer and musician Iggy Pop, who pops up at the end of the video for once not standing out due to not wearing a shirt. Remove Ads ©2020 AllMusic, Netaktion LLC | Song information for I Want to Go to the Beach - Iggy Pop on AllMusic. 13th Street Universal's First Movie of the Outernet. Two minutes in Iggy’s company can make anyone feel better, hopefully, everyone.” Uncommon co-founder Nils Leonard said. ... to deliver a powerful message of hope, as he looks back on the ups and downs of 2020. Iggy Pop reminds Brits that their dream vacation is waiting after COVID-19 lockdown in new inspirational 'On the Beach' UK commercial. Design Friday. Apparently, Sally discovered that her parents and her best friend are on a notorious website. Got a lust for life? Iggy Pop Never Sounded More Soothing Than in These Wry Ads for Beach Vacations. The spots feature the voice of iconic badass rock icon Iggy Pop telling a comic and unexpected tale of the worst week in someone’s life. 10 Ways Your Brand Can Help Women Thrive By Driving Inclusive Representation, The Marketer’s Guide to Generation TikTok. And it’s great to know that when you book a package holiday (including a flight) through On the Beach, every part is financially protected by the ATOL scheme. The former Stooges frontman, 72, is being honored on Sunday night with a Lifetime Achievement Award at the 2020 Grammy awards. 1, But All 3 Newscasts See Losses, Internal Memo: Zimmerman Advertising Founder, Interim CEO Jordan Zimmerman Sends Agency-Wide Email Addressing Return to Work Policy, Justin Long, Once the Face of Mac, Is Now a PC Guy in Intel’s New Ad Campaign, With a Stunning New Ad, Nike and Wieden+Kennedy Salute Moms as the Toughest Athletes, Best Practices for Smart Audience Segmentation. The monologue relives all of the insanity that surrounded everything in 2020. James Newell Osterberg Jr. (born April 21, 1947), known professionally as Iggy Pop, is an American musician, singer, lyricist, record producer and actor.Designated the "Godfather of Punk", he was the vocalist and lyricist of influential proto-punk band The Stooges, who were formed in 1967 and have disbanded and reunited multiple times since.. Doesn’t look like they’ll be breaking up for the holidays at Uncommon Creative Studio. ... ads, other embedded contents are termed as non-necessary cookies. Iggy Pop is feeling proud tonight. Iggy’s voiceover interrupts the joyous slow-motion sequence of running excited beachgoers, to deliver a powerful message of hope, as he looks back on the ups and downs of 2020. Here, Uncommon ECD and the director of the film, Sam Walker, reveals the thinking behind the campaign's message, the process of being both ECD and director, and why Iggy was the only choice to lead "this defiantly optimistic ode". Sometimes it takes the perspective of someone who has seen a lot in their life to make you realize that. "The Witness". With the hero an appealing V/O from Iggy Pop. Don't wait this long to hit the beach. The monologue relives all of the insanity that surrounded everything in 2020. How Are Marketers Actually Solving for Identity in a Cookieless World? Iggy Pop, 73, takes a New Year's day dip in Miami Beach The 73-year-old 'Godfather of Punk' showcased his lust for life by splashing around in nothing more than sun-patterned swim trunks Iggy Pop and The Stooges Fan Page The multi-million pound campaign, Everything’s Better On the Beach, signals a step away from the brand’s sandcastle character, which debuted in 2017. Fast forward 40 years and we now have the godfather of punk rock narrating a two-minute monologue on what 2020 brought to us and what we have to look forward to. The 2020 ad had to be produced with multiple safety standards and remote-production standards in place, as shown in these behind-the-scenes images: Below, you can revisit the humor-focused ads On the Beach ran in December 2019 that were also voiced by Pop: Created by Uncommon London, the campaign ‘Everything’s Better on the Beach’ is intended to speak to the power of that restful feeling of a beach, reflecting its "universal healing nature". On the Beach Limited is an Accredited Body Member of On the Beach Travel Ltd (ATOL number 11549). Iggy Pop is treating all you self-quarantiners to a live stream of his documentary American Valhalla this afternoon. “We got angry, we got sad, we cried. Syvie: Iggy Pop was curious as to the outcome of a reply you sent a woman seeking love through a personal ad. An Agency Blueprint for the Post-Cookie World, This Is the Year for Proactive Agency New Business Growth. What I remember from that show was Iggy’s intensity and his I don’t give a damn about anything attitude. No matter how bad things get, everything’s better on the beach. Iggy Pop Proves 'Everything's Better on the Beach' in Series of Spots. “Never mind the worst week of someone’s life, what about a year in the life of the UK? Facebook Thinks I’m 12 and I’m OK With That. The spot is set to an orchestral interlude from the track Sunday, off of Iggy’s latest album Post-Pop Depression. Informotion, Animated Infographics from Gestalten. We wanted to say it like it is, so we needed a voice that has seen it all. Stockpiling toilet paper, washing your hand 100 times a day, working from home, remember to wear your mask, giving up eating out, and on and on. Iggy Pop has been made the voice for On the Beach’s new marketing push. Low Poly Animal Masks. It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. Yesterday saw the launch of a new film for On the Beach, featuring Iggy Pop. Its latest frontman is rather more esteemed – the rock legend Iggy Pop – who has lent his dulcet tones to the new campaign by agency Uncommon. But it feels like a … From paying tribute to the restrictions the pandemic brought such as being stuck inside, working from home and sanitising our hands enough to last a lifetime. The film, originally released in 2017, follows the recording process behind Pop’s 2016 album Post Pop Depression, which he made with Queens of the Stone Age frontman Josh Homme. Useful things those contact books. December 21, 2020 It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. Your shoulders drop, and hope returns,” Iggy says as the spot opens. By Angela Natividad on Dec 16 2019 - 8:55am. ... the series of four TV ads tell us that no matter how bad your week has been, it doesn’t feel so bad when you’re on the beach. But put aside any concerns about a … Vista Print Goes Fishing For Small Businesses, “RowFree” The Concept 2 iPad Holder is a Winner. Directed by Uncommon Creative’s executive creative director Sam Walker with Pulse Films it first aired on ITV’s Britan’s Got Talent and will run through February. On the Beach adverts have endured some infamy for its previous star, a bizarre character made from sand with a sandcastle for a head. Launching today (13 December), the new adverts will be on TV, radio, social media and in the cinema. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Travel brand On the Beach launched its first big advertising campaign this time last year to great fanfare, with a series of spots via Uncommon in … The first time I saw Iggy Pop preform was at the Lawrence Opera House in Lawrence Kansas sometime around 1980. Uncommon’s debut campaign for On the Beach features Iggy Pop’s soothing tones, golden sand, and the worst week of people’s lives. But it feels like a century ago that sunny vacations on crowded shores even felt like an impossibility. Didn’t Uncommon creative supremo Nils Leonard ship up with Mr Pop at Cannes a few years back? Iggy ends it on a lighter note though reminding us that the beach will be ready and waiting when we are all able to take that much needed vacation again. Sign in … Let's Kick Out The Jams With Dieter Rams! Tyler, the Creator, ASAP Rocky, and Iggy Pop Star in Harmony Korine’s New Gucci Ad By Trace William Cowen Trace William Cowen is a writer who also tweets with dramatic irregularity here . The 73-year-old 'Godfather of Punk' showcased his … “This will pass. It is mandatory to procure user consent prior to running these cookies on your website. Find out why you can book with confidence. What Media Consumption Can Tell You About the Post-Pandemic Consumer, {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}, © 2021 Adweek - All Rights Reserved, Iggy Pop narrated a darkly humorous campaign, Jell-O Is Giving Away DIY Stapler Prank Kits in an Ode to The Office, Week of March 8 Evening News Ratings: World News Tonight Marks 50 Straight Weeks at No. Craft How Iggy Pop was brought to the beach.